Modlily Clothing

What is Modlily?

Modlily is an online B2C clothing and fashion retail website, headquartered in China. In the last few years, the brand has seen meteoric growth (thanks largely to social media influencers and marketing,) and has become one of the most popular, and profitable, fast fashion retailers on the internet, falling behind only a handful of more ubiquitous brands like SHEIN.

What Do They Sell?

Modlily primarily sells trendy women’s clothing, catered to young women and teenagers. The style generally tend to align with trendy clothing in the modern fashion world, but they have plenty of unique, unconventional, and classic styles as well. They feature all different types of clothing for all different seasons and occasions; dresses, tops, pants, sweaters, skirts, lingerie, jewelry & accessories, and more. The brand features inclusive sizing, and offers a separate plus sized section, featuring many of the same styles available in smaller sizes, and many more unique styles.


The brand is well known for it’s very low prices. They offer a large number of items under $20, and even under $10. The quality of the clothing is high for the price point, no doubt contributing to the brand’s popularity. Even a large percentage of its dresses are listed for under $30. The website has numerous browsing, sorting, searching, and filtering options. Shoppers can filter by type and sub-type of items, season, occasion, size, color scheme, pattern, and many more options.

Modlily’s Mission Statement

Modlily’s Mission statement, as seen on the website: “At Modlily, our vision was to empower people worldwide in buying and selling online. Whoever you are, and wherever you are, Modlily offers the same price to all. Whether you’re a retailer, or a shopper looking to get hold of the latest products, provides light-speed service and fantastic prices. We serve customers from virtually every country in the world , and our goal is to be able to serve everyone worldwide. But our vision won’t change. We promise to source only the best consumer goods and ensure the highest quality possible, to streamline the buying and payment process making it as easy as possible, to deliver goods to our customers all over the world with speed and precision, and to reply to Customer’s questions in one working day, (except holidays and weekends.)”