Venus Fashion is an American Clothing brand that was created by Daryle Scott in 1984. Initially, the brand sold women’s activewear, exercise apparel, and leotards. The company saw early growth, largely on account of advertising campaigns in popular women’s magazines, like Cosmopolitan and others. In 1985, the brand expanded its horizons and added women’s swimwear & bikinis to its retail lineup, at which point it became known as Venus Swimwear.
In 1999 company acquired WinterSilks, and large importer of silk clothing. The brand expanded its retail once again, now offering women’s clothing as well, thus changing the name to simply Venus. In 2006, the majority of the brand was Acquired by Golden Gate Capital. In 2009, the retail, importing, and manufacturing trio were merged under a singular name: Venus Holdings LLC, which was later acquired by Bon Prix, a German catalog company and subsidiary of Otto.
Today the brand is headquartered in Jacksonville, FL and continues to sell women’s clothing, swimsuits, activewear, and continues to expand its departments; now offering lingerie, sleepwear, loungewear, shoes, accessories, jewelry and more. The brand offers inclusive sizing, even partitioning a section of the website exclusively for Plus Size shoppers. The brand offers a vast catalog of items and a vast variety of styles.
A Statement From Venus:
“We make it easy for you to FIND WHAT YOU LOVE, trust it will fit, and come back for more, because quality and value are at the heart of all we do. And while we believe our styles, accessories, and collections are
one of a kind, we know that THEY ONLY SHINE BECAUSE OF YOU.
It may be that dress you can’t take your eyes off of. It could be the swimsuit that makes you finally feel ready for the beach. Or it could be a pair of shoes that tops off your weekend look. No matter what it is or how it moves you, WE KNOW THAT IT MATTERS.
At VENUS, we believe apparel and swimwear are empowering.
It can get you noticed for A LOOK THAT’S UNIQUELY YOURS. Set the tempo for your day. Help you conquer the task. Make you feel your best. And your best is what we want to bring out. We celebrate what makes you you by creating collections that reflect the trends and our times.
By helping you TELL YOUR STORY through fashion, swimwear, and accessories that are unique, unexpected, and inspiring to people around you.WE ARE VENUS.”