Revolve is an innovative online marketplace selling a plethora of clothing, accessory, beauty, and designer items. Originating in Los Angeles in 2003, the brainchild of Michael Mente and Mike Karanikolas, Revolve attempted to fill the gap in the online luxury fashion sales world that its founders saw. Without any fashion experience, but with loads of e-commerce understanding and moxie, the duo set out to find high level fashion brands that would agree to be sold on Revolve. High level denim was their sweet spot, and the duo were selling more than 1,000 brands as of 2007, mostly due to their hustle in getting independent brands on board.
When the recession hit in 2008, the company realized there was not as big of a market for luxury fashion as they realized, and they pivoted to try to appeal more to millennial women. The technique worked, and they rebuilt their empire in grand style.
Revolve has always been on the cutting edge of the influencer scene, and since 2009, they have used fashion experts and influencers rather than super models to sell their brands. They have also become known for the lavish parties they throw in order to highlight their products, from dessert pool parties to elegant city dance parties. Their influencer game is strong, and they continue to ride the wave to success.
With over 3,500 current influencers representing the brands, and 3.1 million followers on Instagram, Revolve is going strong. They have even created some in-house brands, which represent about one-third of their revenue, often pairing with stars such as Jessica Alba and Nicole Richie. With such a wide variety of products to choose from on their site, the 3.1 million followers all have something they can enjoy.
The company expanded in 2014 when Alliance Apparel came on board for an undisclosed sum, with the popular brands Lovers + Friends, Tularosa, and NBD and Raye. In 2018, Revolve posted net sales of $499 million and a net income of $31 million, and continues to go strong.
The online store is laid out beautifully, so it is very easy for customers to find what they need. And the merchandise is expansive. From Shoes to Clothes to Accessories to Dresses to Beauty, shoppers can hone in on what they are looking for immediately. Each category is split into subcategories and there is no second guessing for how to find what you need. Customers can also search for New products, and by Designers. Amazingly, customers can also easily shop by style, trend, or occasion, and Revolve makes it easy to find the newest brands and merchandise. Their influencer effect is immediately obvious, and shoppers can follow their favorite influencers or their trends with a few clicks of the mouse.
With free shipping and free returns, there is virtually no risk to shopping at Revolve, and the thousands of influencers show how important the reach is every day. The website takes it one step further, though, in taking care of its customers, with a Size Guide and Style experts that can personally help you refresh your wardrobe or assist customers in finding the perfect outfit for a big night out on the town.
According to its website, the company strives to be the “virtual home for an unrivaled collection of the world’s most coveted established and emerging brands in women’s and men’s designer apparel, shoes and accessories” as well as to “provide the highest quality online shopping experience, severing the style-savvy consumer with impeccable customer service.”