Net-A-Porter is an online luxury marketplace selling clothing, shoes, and accessories from over 800 luxury designers. The site was lunched in June of 2000 in Chelsea, London by Natalie Massenet; an American-born, former fashion journalist with Women’s Wear Daily and Tatler. The brand saw instant and meteoric growth. Just 2004, just 4 years after launching, Net-A-Porter won the Best Fashion Shop award at the British Fashion Awards. By 2010, the brand was already valued at half a billion dollars. In 2015, Net-A-Porter merged with YOOX. Growth has continued, and Net-A-Porter has become the most popular luxury clothing and accessories site of its kind, seeing over 8 million visits per day. The brand now employs thousands of employees in the UK, USA, and China.
Net-A-Porter offers a large selection of curated luxury items, to include clothing, clothing, shoes, jewelry, accessories, bags, cosmetics and beauty, and more. The site features over 800 luxury designers, including all of the most popular names, as well as 200+ specialist beauty brands. The catalog is large, always growing, and alway in flux with at least 3 updates of new items per week. Shoppers can browse and filter the items by category, designer, occasion, color, size, price, and more. The prices are often discounted, and the website has a sale section with deep discounts on luxury items.
The website also features an online magazine/editorial. And the brand offers an app for mobile devices, that allows full access to the catalog and online magazine. Net-A-Porter offers 24/7 customer service and global shipping to almost 200 countries.
From the website: “NET‑A‑PORTER delivers incredible fashion for incredible women. A pioneer of innovation, NET‑A‑PORTER delivers the ultimate curation of product and content through its websites, shopping apps and the world of PORTER. NET‑A‑PORTER also champions unparalleled customer service.”
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