Hello Molly is a women’s clothing brand, headquartered in Sydney Australi. It was co-founded in 2012 by Ena Hadziselimovic when while in University. The brand saw instant and meteoric growth, with over $500,000 in revenue their first year. Just two years later, in 2014, the company was already seeing 7 figure revenue, at around 5.3 million. The growth can be attributed largely to social media and to some degree, celebrity influence. The brand has millions of followers on Facebook and Instagram, and has been endorsed both actively and passively by celebrities like Emily Ratajkowski, Jasmine Tookes, and Jenna Dewan.
The brand primarily focuses on fun “party-wear” for young women and teenagers. But the items are not limited to this. Hello Molly offers styles for all different occasions, seasons, and looks. On HelloMolly.com one can find a large selection of dresses of every kind, rompers, tops, shorts, accessories, and much more. In 2018 they launched an exclusive swim-wear line. The site has an impressive selection of items, and lists hundreds of new pieces every week.
Hello Molly’s Philosophy
From the website: Hello Molly was born out of the belief that every girl should have access to on-trend wardrobe essentials that don’t break the bank. We believe life is a party. Let’s dress like it!